Soulja Boy Launches New Shoe Brand, "Soulja Stars"

Soulja Boy has a new business venture on his hands after he recently launched his new sneaker brand, Soulja Stars. The current shoe features a lime green and black design with star accented straps.

Image via Getty/McCoy

This is not the 31 year-old rapper/entreprenuer's first venture into the sneaker business. In 2008, Soulja signed a multi-year brand deal with Yums, a Dallas based clothing line which featured t-shirts, sneakers, and accesories along with the company's infamous smiley face logo.

Soulja's Soulja Star sneakers are handcrafted in Italy and start at $279 (USD).